Twist Loofah

The paperboard box for Twist Loofah Sponge has preprinte cutting and folding diagrams at the back, to transform the used packaging into bird feeders which can be hung directly outside the kitchen window.

Tresdon Versatile Bottle Package

This Tresdon carry home wine packaging system converts into a wine rack, which can be expanded the more "boxes" you buy. The versatile design by Icon Design Group won a bronze IDEA International Design Excellence Award in 2005.

Y Water Bottles

Yves Béhar designed the bottles for Y Water, which can be repurposed into toy building blocks after use. The bottle won many international design awards in 2008. He talked about his work on this project at TED.com: designing objects that tell stories.

Heineken WoBo

Alfred Heineken was visiting his beer factories around the world, when he found many beer bottles littering the beaches of the Caribbean island of Curaçao. He discovered that the island's lower-class lacked affordable building materials and had inadequate housing, so he asked Dutch architect N John Habraken to design what he called "a brick that holds beer". Thus was born the stackable Heineken WoBo (World Bottle), which has been used to build bottle walls for houses. This is a fantastic example of upcycling, a design strategy fostered by William McDonough and Michael Braungart in their book Cradle to Cradle.

Body Shop Packaging

In the past The Body Shop offered customers the option of refilling used Body Shop containers, with a price reduction as an enticement. However less than 1% of customers used this option and this strategy was stopped. They still promote repurposing of their packaging.